About Us
Our Story
As a former licensed builder and home improvement company owner in Grand Rapids, I understand firsthand the challenges of marketing and growing a business in today’s dynamic environment. In the former businesses we worked for we had challenges of getting more customers because we never had enough recent quality reviews.
We looked for a solution and resorted to growing, managing and marketing our reviews ourselves. This approach worked for us and when suggested to friends; they tested the approach and got results too. This ability to grow and leverage online reviews into more business became popular so quickly that Leverage Marketing was born.
Leverage Marketing was started to help local small businesses grow their company by generating more online reviews. Unlike most online review management platforms, we tailored our review management offering to be a “done for you” service.
Review management was our first service, and we’re good at it. If you’re looking to get high-quality reviews fast we’re your go to company. We’ve now expanded into the following services:
- Local SEO: Improve your visibility in local search results to attract more nearby customers.
- Google My Business Management: Optimize your GMB profile to stand out in local searches.
- Listings Management: Ensure consistent and accurate business information across all platforms.
- Website Blogging: Publish high-quality, keyword-focused content to drive traffic, boost rankings, and engage your audience.
- Email Marketing: Engage your audience with targeted and effective email campaigns.
About Me
Steve Rodgers here, CEO of Leverage Marketing and a former home improvement business owner. Before founding Leverage Marketing, I built and operated a successful $1MM home improvement company, so I understand the challenges and opportunities you face in this industry. From managing crews to securing leads, I’ve been in your shoes and know what it takes to grow and sustain a thriving business.
In addition to running my own business, I served as the marketing manager for a local home improvement company from 2015 to 2019. During that time, I honed my skills in building online presence, generating leads, and creating strategies that drive real results. Since starting Leverage Marketing in 2019, I’ve helped contractors and service businesses expand their reach, dominate local search, and grow their bottom lines. Two of my clients have even been acquired by private equity firms—a testament to the value of effective marketing in increasing business value.
At Leverage Marketing, we specialize in helping home improvement and service businesses achieve sustainable growth. My team and I focus on proven strategies like local search optimization, review marketing, and consistent, results-driven content to ensure your business stands out. We’re not just marketers—we’re partners who are invested in your success for the long haul.
When I’m not working with clients, I’m spending time with my family or looking for new ways to make a positive impact in my community. Whether it’s growing my business or helping you grow yours, I’m passionate about creating opportunities for lasting success.
Our Philosophy: Build to Last
At Leverage Marketing, we’ve moved away from the “full-service agency” model to focus on what really matters: the foundational elements of Local SEO. If your reviews aren’t managed, your ad spend isn’t working as hard as it could. And without an optimized local presence, you’re just renting your leads instead of building lasting assets.
Our goal is to partner with businesses that value sustainable growth and understand the importance of owning their marketing strategy—not relying on quick fixes.
Our Strategy
- To be the leading digital marketing partner for home improvement businesses, transforming their hard work into the growth and success they deserve.
- Create a service that will leverage the hard work business owners do into the dreams they deserve
- Create opportunities for our employees to grow as professionals and as people
- Leave our customers, the communities they work in and ultimately the world, better than we found it
- Building and leveraging digital assets like reviews and local SEO
- Pay and treating our employees and vendors fairly; encouraging and investing in their growth
- Giving back a portion of our profits to the local community and causes
- Do right by our employees
- Do right by the customer
- Do right by the community
Community Involvement
Proud Supporters of
Proud Supporters Of
Proud Members Of
Proud Members Of
Let's Grow Your Business!
We’ve tripled the size of some businesses with our methods and if you’re a good fit we can help you grow as well.
Your Local Domination Playbook is more than just a plan—it’s a tailored strategy to help you stand out, attract more customers, and dominate your local market. Our proven framework ensures you get results that last, no matter the competition.