Developing Your Online Reputation Management Strategy for 2021

Online Reputation

If reputation management isn’t already on your 2021 marketing checklist, it should be. Whether your business specializes in fine dining or roof replacement, your online reputation will have a huge impact on how often customers are requesting your services. In fact, 91% of people read online reviews about local businesses prior to purchase decisions. Even if you’re not taking any steps to manage your online reputation, there are reviews of your business out there. Isn’t it time for you to gain control of the impression those reviews have on your future clients?

Developing an online reputation management strategy can feel daunting. However, with help from a digital marketing agency like Leverage Marketing, you can rest assured that potential customers get the right first impression of your business. 

Get Your Online Reputation Report Card 

The first step in developing a solid reputation management strategy is knowing where you stand. Leverage Marketing can provide a comprehensive report card to show you how your business is being rated online—and how you can improve. 

Create an Ongoing Online Reputation Management Strategy 

There are several components of reputation management that your strategy should address. First, you’ll want to encourage new reviews to keep the conversation about your business fresh and relevant. You’ll also want to automatically share the best of those reviews for people to see on your website. Monitoring and replying to reviews across all the review sites that matter for your business is another essential step. 

In addition to tracking and managing incoming reviews, you can go further by implementing a direct customer feedback system. This can let you mitigate negative reviews and encourage happy customers to post their reviews on your preferred sites. 

Leverage Marketing is ready to help you achieve your 2021 marketing goals with review management, local SEO, and GMB services. Grow your reputation with us by contacting our team for a 20-minute strategy call.