If your business is on a growth trajectory—whether you’re new to the market or launching a second location—local SEO should be a priority within your marketing budget. That’s because local SEO focuses exclusively on increasing your visibility on the web for users within your geographic service area. There are many services that fall under the umbrella of local SEO. Here are the ones you should focus on for your growing business.
Google My Business (GMB) is a free tool from Google that lets you create a profile to promote your business. It may feature images, products and services, questions and answers, reviews, and even weekly posts showcasing what’s going on with your company. With active GMB management, you can be sure that your GMB is providing current and potential customers with accurate, timely information to guide them through your doors. You may also see a boost in your placement in Maps search results on Google as you invest more effort into your GMB profile.
Local SEO Optimization
SEO focuses heavily on keywords. Local SEO optimization also relies on keywords, but specifically those that potential customers are searching for in your area. In addition, local SEO will target geographically specific keywords through content creation, schema markup, and other onsite SEO updates.
Local Directory Listings Management
When someone searches for “kitchen remodeling in Grand Rapids,” several of the top search results may be websites for local service directories. Directory listings management can ensure that your business is listed on these sites. As a result, your business will be more likely to get featured in top search results.
Leverage Marketing can help you grow your business with a variety of digital marketing services available in Grand Rapids and beyond. Schedule a quick strategy call with our team to learn which services will offer the most benefit for your business.