Local SEO is the art of attracting people in the geographical area surrounding your business.
If you don’t have a local SEO strategy in place, you’re missing out potential customers who are searching to find services in your area. In fact, 93% of consumers used the internet to find a local business in the last year. This guide will teach you how to use local SEO to get these consumers off their phones and flocking to your door.
Create A Google My Business Listing
Google My Business is one of the best tools in your local SEO wheelhouse. Your Google My Business (GMB) listing should be current and updated regularly. Your GMB listing is a great place to keep customers informed about changes to your business hours, sales, promotions, and events.
Write Local Content
It’s almost impossible for your website to rank well without high quality, informative content. Good content is a pillar of any SEO strategy. Adding a local element to your content is great for boosting your rankings on local searches. One simple way to localize your content is to add city and state identifiers to your keywords. For instance, if you’re an appliance repair company in Orlando, Florida, you might target the keyword “appliance repair in Orlando” instead of just “appliance repair”.
Participate in Community Events
If you want to bring customers in the community to you, you need to get out in the community. The more people you’re able to meet, the more chances you have for local customer referrals. Great ideas for getting noticed in the community include hosting a volunteer day, partnering with local schools for internships, and connecting with non-profits in your area.
You can also form partnerships with other local businesses in small ways. Ask them to put your business cards on the counter and do the same for them. You can also ask to write a guest post on their site in order to gain more high-quality backlinks to your own business’s site.
Here at Leverage Marketing, we offer a comprehensive local SEO strategy that’s tailored to your business’s unique needs. Check out our local SEO services here, and reach out to our team with any questions!