New Year, New Website: How Your Business Can Benefit from a Website Redesign in 2023

Client updating their website

A website redesign can improve your web page load times, optimize your site for use across multiple platforms, attract new customers, improve your ranking on search engine results pages, and increase brand recognition. Don’t delay completing a website redesign—read on to find out how your business can benefit from a website redesign in 2023.

Improve Brand Recognition

Your website is likely the first thing customers will see when they research your business. Make sure it portrays your brand positively by undergoing a website redesign that focuses on brand recognition. Your branding should be consistent across the website and on all your other platforms.

Enhance User Experience

The easier your website is to use, the longer customers will stay on your page. Enhancing your site’s user experience might include improving page load times, optimizing the site for mobile, ensuring all links work, using menu hierarchy, using calls to action, and implementing other tools that reduce bounce rates and increase retention.

Rank Higher in Search Engine Results

Improving your site’s onsite SEO will help it rank higher in search engine results, so that more people find your page. Make sure you have unique content that is updated regularly, and use SEO keywords and geo tags to rank higher on the search engine results page.

Increase Sales and Conversions

A website redesign gives you the chance to review and improve your sales funnels in line with your digital marketing strategy. This will help you determine why leads aren’t converting and why customers are leaving the site, so you can fix them.

Ready for a Website Redesign in Grand Rapids, MI?

If you’re ready to start planning a professional website redesign in Grand Rapids, MI, contact Leverage Marketing. Our team of experts specialize in finding robust, scalable marketing solutions for businesses of all sizes. We can complete a website redesign that improves your site’s SEO, conversions, and branding so that you start 2023 off with a bang! Just contact us today at (616) 377-4392 to learn more or schedule a free strategy session.